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<p>Sonos has recently launched three innovative audio products in India: the Sonos Arc Ultra soundbar, the Sub 4 subwoofer, and the Era 100 Pro speaker. This strategic move by Sonos signifies its intent to penetrate the high-end home and professional audio markets through its advanced multi-room audio ecosystem. Since entering the Indian market with "Luxury Personified" in 2021, the company has been committed to enhancing its offerings.</p>
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<p>The Arc Ultra soundbar comes at a price of Rs 99,999. One of its standout features is the newly introduced Sound Motion technology, which effectively reduces transducer size while enhancing bass performance. To deliver a truly immersive experience, the soundbar integrates 7 tweeters and 4 mid-range woofers, enabling it to produce 9.1.4 spatial audio with Dolby Atmos compatibility.</p>
<p>With a focus on dialogue clarity, the Arc Ultra incorporates a revamped center channel structure featuring three distinct levels of speech enhancement. Its sleek, curved design with a sophisticated matte finish enhances its aesthetic appeal, ensuring it harmonizes well with Sonos's existing portfolio in India.</p>
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<p>Pricing at Rs 84,999, the Sub 4 preserves Sonos's iconic subwoofer design while introducing several enhancements. It employs dual inward-facing woofers aimed at creating an omnidirectional sound profile. This, coupled with innovative force-canceling technology, ensures minimal distortion for an optimal listening experience.</p>
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<p>Targeted towards commercial environments, Sonos has also rolled out the Era 100 Pro speaker. This model includes Power over Ethernet (PoE) capabilities and is designed for professional-grade installations. The Era 100 Pro simplifies setups in retail and residential spaces alike, enhanced by a new app feature called Zones for easy management.</p>
<p>Rennie Addabbo, the General Manager of Sonos APAC, highlighted the company’s excitement about introducing the Sonos Arc Ultra and Era 100 Pro to India. “We are meeting the increasing demand for premium immersive sound in homes and commercial settings. The Arc Ultra represents a significant evolution of our best-selling soundbar. As audiences shift from traditional big screens to home entertainment, Sonos aims to bring the cinematic experience into homes with exceptional sound quality and a refined design." He noted the rising popularity of the Arc soundbar, which has surpassed sales of the more affordable Beam 2 model in the Indian market.</p>
<p>The Sonos Arc Ultra, Sub 4, and Era 100 Pro will officially launch on May 8, 2025. Additionally, the Era 100 Pro will be available exclusively through select Sonos installation partners, ensuring tailored customer service for installation and support.</p>
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