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ToggleAs the year 2025 unfolds, Samsung has taken significant strides by introducing its Galaxy S25 lineup and concretizing its vision for growth in India through a sharp focus on Artificial Intelligence (AI). The South Korean giant has enjoyed unparalleled success within the Indian market; the Galaxy S24 series has set new sales precedents. During a roundtable discussion held on the sidelines of the Galaxy Unpacked event in San Jose, JB Park, President and CEO of Samsung Southwest Asia, shared insights with Times Now Tech and Digit.
One of the most impactful announcements was Samsung’s decision to manufacture all three models of the Galaxy S25 series—the S25, S25+, and the flagship S25 Ultra—at its expansive Noida facility. This move is expected to significantly bolster Samsung’s footprint in India and help reclaim market share that has been lost in recent times.
“Indian consumers have been a fundamental part of Samsung’s growth narrative, and we take immense pride in manufacturing these leading-edge devices right here in India,” stated Park. He pointed out that Indian engineers have not only participated in the assembly process but have also been instrumental in developing the advanced AI features of the Galaxy S25 series.
The Noida facility stands as Samsung’s largest manufacturing plant globally and has been pivotal in producing premium devices, including last year’s Galaxy S24 range. The enhanced involvement of India’s engineering team in the S25 series illustrates the country’s evolving role not only as a key consumer base but also as an innovation powerhouse for Samsung.
The Future of AI
While the Galaxy S25 series is predicted to deliver notable hardware enhancements, Park is clear that the true transformation will arise from an improved software experience. He views AI as the pivotal element that will propel Samsung’s growth trajectory in India. “Innovations in hardware are reaching their limits,” he noted, “but consumers increasingly seek enriching software experiences. This heralds the start of an AI-driven epoch.”
Though Samsung’s focus on AI isn’t a novel concept, its significance is magnified by how Indian consumers are incorporating it into their daily lives. Park indicated that Indian users were among the top adopters of Galaxy AI functionalities in last year’s devices.
“The future might evolve akin to the rise of the internet. We never anticipated services like Zomato delivering food to homes through online platforms. The transformation of the internet has unfolded in ways that were inconceivable two decades ago. We will witness extraordinary innovations in daily life thanks to AI,” Park shared.
Samsung’s AI ambition extends beyond the Galaxy S25 series, with Park suggesting larger plans for integrating AI across its wide-ranging ecosystem of products, such as smart televisions and wearable devices.
With this latest smartphone lineup, Samsung aims to bolster its performance in India, striving to reclaim some of its lost market share in the competitive smartphone sector. A primary challenge lies in balancing innovative features priced at a premium against affordability. The flagship Galaxy S25 Ultra is expected to command a high price point, positioning it as a direct competitor against the Apple iPhone 16 Pro Max, while the S25 and S25+ models must find a way to justify their costs compared to alternatives from OnePlus and Vivo.