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ToggleToday marks an exciting day as Samsung is set to hold its much-anticipated Galaxy Unpacked event. During this occasion, the tech giant from South Korea will reveal the Galaxy S25 series, which includes the Galaxy S25, Galaxy S25 Plus, and Galaxy S25 Ultra. This event is primarily focused on the latest smartphones, yet a significant portion of the spotlight will also shine on Galaxy AI. In a previous article, I discussed some of the AI features we can expect. So let’s delve deeper into the specifics, but be sure to stick around till the conclusion as there’s a twist that may surprise you.
As Samsung prepares to launch its new flagship smartphones, it’s also gearing up to introduce a host of innovative AI capabilities to its lineup. One of the standout features is Brief Now, which aims to provide users with personalized insights that are tailored to their preferences and habits. Another remarkable enhancement is Gemini AI, designed to streamline everyday tasks such as locating nearby restaurants and sending quick messages to friends. Furthermore, the newly integrated AI-powered Night Video mode promises to improve video recording in low-light conditions, ensuring clearer and brighter captures. Additionally, the Audio Eraser feature is poised to elevate the audio experience by isolating and modifying specific sound sources within video files.
While the introduction of these AI features creates a sense of excitement, it’s essential to address a notable catch. Recent leaked marketing materials suggest that access to Galaxy AI will be complimentary for Galaxy S25 users until the end of 2025. However, starting in 2026, Samsung may start charging for these AI functionalities. Whether this will take the form of a subscription service or a one-time purchase remains uncertain. This shift represents a significant change from last year’s Galaxy S24 series, where Samsung assured customers that they could enjoy Galaxy AI features at no cost for a duration of two years.
Currently, we lack information regarding the potential pricing of these subscriptions. However, it has been speculated that by 2026, all Samsung users—whether they own the Galaxy S25, Galaxy S24, or even foldable devices—may be required to pay a fee to maintain access to Galaxy AI functionalities.
The pivotal question here is how consumers will respond to this new model and whether a significant number will opt for the subscription-based approach. The rollout of any charging system may reshape user engagement and the overall perception of Samsung’s AI offerings. Will users who have enjoyed free access feel inclined to pay, or will they seek competitors who might provide similar features at no cost? Only time will tell how this decision will influence Samsung’s standing in the highly competitive smartphone market.