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Following the announcement of a dedicated application, Facebook’s parent company is exploring the possibility of a paid subscription tier for Meta AI to compete with industry leaders such as OpenAI, Google, and Microsoft. During the Q1 earnings call, CEO Mark Zuckerberg revealed that Meta is contemplating a premium service for users looking to access advanced computing capabilities and additional functions within the rapidly evolving AI ecosystem.
This initiative follows the launch of a standalone AI application, designed for global users, enabling them to chat with AI, create images within the app, and position itself alongside competitors like ChatGPT, Gemini, and Copilot. Previously, Meta AI was exclusively accessible through platforms such as Facebook, Messenger, Instagram, and WhatsApp. Notably, the tech giant has claimed that its chatbot now enjoys the engagement of over 1 billion users worldwide.
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Mark Zuckerberg emphasized that while monetization is part of the strategy moving forward, the immediate focus will still be on growing the user base and enhancing user engagement. “I anticipate that our main priorities will revolve around scaling and deepening engagement for at least the next year. Only after that will we be fully prepared to concentrate on expanding the business,” he stated, as reported by The Verge.
The report outlines that Meta is already laying the foundation for monetization strategies, which may include a premium tier and possibly integrating advertising or product recommendations into the AI experience. However, specific details about pricing, plans, and the complete strategy are still not disclosed at this point.
In tandem with these developments, Meta’s investment in artificial intelligence has seen a notable increase. Recent reports indicate that the company has recorded $42 billion in revenue over recent months and has escalated its AI investment target to a staggering $72 billion.
It is reasonable to assume that if Meta proceeds with the introduction of a premium tier, the platform will offer enhanced AI capabilities similar to those among its competitors. The timing and specific features of this new tier remain to be seen, but it marks an exciting development within the landscape of AI.
