HIGHLIGHTS

Google is enhancing security measures for its Chrome browser.

Leveraging Gemini Nano, Chrome’s Enhanced Protection mode now provides users with immediate alerts about suspicious websites.

This empowers Chrome to safeguard users against even the latest scams that have yet to be identified.

Scams are becoming increasingly sophisticated, but so is Google’s response. In a recent announcement, the tech giant unveiled its latest efforts to combat online fraud using cutting-edge artificial intelligence across its platforms: Search, Chrome, and Android. These advancements aim to detect hazardous websites, fraudulent phone numbers, and deceptive messages before they can mislead unsuspecting users. Let’s delve deeper into the specifics.

Google Search has undergone substantial upgrades in its ability to identify and block harmful sites. With enhanced AI mechanisms, Google now blocks hundreds of millions of dubious pages daily. Recent reports indicate that these new tools can identify 20 times more fraudulent websites compared to previous methods.

“We’ve seen a marked increase in malicious actors impersonating airline customer service representatives to exploit vulnerable individuals. Thanks to our efforts, we’ve successfully diminished these scams by over 80% in Search, significantly lowering the chance that users will inadvertently call a scam phone number,” the company noted in a blog entry.

Also read: Google uncovers new malware linked to a Russia-backed hacking organization: What it is capable of and how to protect yourself.

In an exciting development, Google is bolstering defenses within its Chrome browser. Using the on-device AI model Gemini Nano, Chrome’s Enhanced Protection mode now offers real-time notifications for questionable websites. This enhancement enables Chrome to shield users even from new and previously unidentified scams.

“Our innovative AI-driven approach is already in play to safeguard users against remote tech support scams, among the most significant digital threats today. We plan to extend this protective umbrella to Android devices and incorporate solutions for even more types of scams in the future,” Google added.

The risks associated with scams extend beyond just websites. Numerous harmful sites have been known to deliver deceptive or misleading push notifications. To counteract this, Chrome on Android has begun utilizing on-device AI to identify suspicious notifications. If anything seems suspicious, users will receive a warning and can opt to unsubscribe or view the blocked notification. Additionally, users have the choice to continue receiving messages from the site if they deem it trustworthy.

Also read: A retired government official loses Rs 22 lakh after clicking on an advertisement: Learn what transpired.

“Nobody wants to be deceived; however, historical patterns indicate that scammers are perpetually adapting their strategies and are unlikely to relent anytime soon. That’s why we’re dedicated to making their task as difficult as possible by harnessing Google’s latest AI innovations to elevate safety standards across all of our products,” Google remarked.