As the digital landscape evolves, online scams have become increasingly sophisticated and more challenging to identify. In response to increasing awareness among users regarding fraudulent messages and websites, scammers are enhancing their tactics, employing advanced tools and techniques. Recent statistics from the Global Anti-Scam Alliance reveal that cybercriminals unlawfully extracted an astounding $1 trillion globally in 2024. In the United States alone, the Federal Trade Commission has noted a significant 25% rise in losses related to fraud compared to the previous year.

In a recent blog post, Google has identified some of the most concerning scam trends anticipated for 2025. Ranging from counterfeit travel websites to fraudulent toll road schemes, here are the primary scams that users should be cautious about, as highlighted by Google.

1. Fake Customer Support

Scammers are increasingly impersonating customer support representatives from well-known brands. They often utilize fake phone numbers and other deceptive tactics to lure individuals into divulging sensitive information. Google emphasizes its commitment to user safety, stating, “We’ve long blocked ads for third-party tech support and have a dedicated feature to provide official customer service information in Search. Additionally, Chrome has recently introduced AI-driven protection employing the on-device Gemini Nano large language model to enhance user security against hazardous websites, including these scams.”

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2. Malvertising

Malvertising represents a concerning trend where fraudsters embed malware in online advertisements. Initially, these scams primarily targeted users looking for free or pirated software. However, they have now expanded their focus to include individuals with cryptocurrency wallets or substantial online followings. Google actively employs AI alongside manual checks to prevent harmful ads from being displayed, ensuring swift action against offenders.

3. Fake Travel Websites

Amid vacation seasons, scammers often set up counterfeit travel websites that promise astonishing discounts. These deceptive sites mimic legitimate hotels and travel agencies, tricking unsuspecting visitors into paying for non-existent bookings.

4. Package Tracking Scams

The rise of online shopping and home delivery services has given birth to package tracking scams. Cybercriminals send fraudulent messages that appear to be from recognized delivery companies, exploiting trust to convince individuals to remit extra fees that would be uncharacteristic of legitimate delivery services.

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5. Toll Road Scams

The acceleration of online shopping has led to an influx of package tracking scams, while the increasing prevalence of cashless toll systems has generated another form of deception: toll road scams. In these schemes, malicious actors send false text messages claiming that the recipient owes unpaid toll fees. These scams conform to familiar patterns seen in package delivery fraud and are frequently orchestrated by the same groups of cybercriminals.