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ToggleWhatsApp Pay, a service powered by the Unified Payment Interface (UPI), is now available to every Indian user after undergoing initial restrictions. Previously, this feature was limited to a select user base due to the regulatory constraints imposed by the National Payments Corporation of India (NPCI). However, the NPCI has now lifted these restrictions, making WhatsApp Pay accessible to all Indian residents.
For two years, the NPCI cautiously monitored the security and performance of WhatsApp Pay by capping its users at 100 million. This was a strategic decision to ensure that the service could be scaled effectively while maintaining a secure user environment.
According to a recent press release from the NPCI, “In the past, NPCI allowed WhatsApp Pay to gradually increase the number of its UPI users. Thanks to this recent development, WhatsApp Pay can now provide its UPI services to its entire Indian user base.” This change opens doors for more users to harness the power of digital payment through WhatsApp, offering a convenient and efficient way to transact.
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WhatsApp Pay enables users to send and receive money directly within the app, eliminating the need to switch platforms. Similar to traditional payment apps, users have the option to send money requests with ease. Additionally, they can make payments to users on other UPI platforms such as Google Pay, PhonePe, and Paytm, fostering greater interoperability within the digital payment landscape.
In an interesting development, the NPCI has also decided to postpone the enforcement of a 30% market share cap for all UPI-based payment platforms for an additional two years. This cap means that platforms, including Google Pay, PhonePe, Paytm, and others, will be restricted from holding more than 30% of the market share, ensuring a fair competitive environment in the digital payments sector.