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ToggleAs Apple gears up for the launch of its highly anticipated iPhone 17 series later this year, exciting rumors are swirling about potential changes to its lineup. This year’s strategy appears to be focused on rebranding and redefining device classifications. Speculation suggests that the iPhone 17 will serve as the standard model, with the iPhone 17 Plus being superseded by an ultra-slim iPhone 17 Air. Moreover, the iPhone 17 Pro will likely showcase notable design enhancements, while an entirely new Ultra variant may emerge to replace the iPhone 17 Pro Max. These leaks hint at a potentially transformative offering from Apple, with more insights expected during the forthcoming WWDC 2025, although official information remains tightly under wraps.
Here’s a comprehensive look at what we currently know about the launch timeline, design, camera features, and specifications of the iPhone 17 Pro Max—or potentially, the iPhone 17 Ultra.
The iPhone 17 Pro Max (or Ultra) is anticipated to emerge as the flagship model within the iPhone 17 series. According to various rumors, Apple is likely to hold its iPhone 17 launch event between September 11 and September 13. However, an official announcement of the exact date has yet to be made by the company.
Leaked renders suggest that Apple may unveil a redesigned rear camera island reminiscent of Google’s Pixel devices. This updated module is expected to contain a sophisticated triple-camera setup alongside a LiDAR sensor and flash positioned on the right side.
The iPhone 17 Pro Max, or Ultra, is projected to feature a colossal 6.9-inch Super Retina XDR OLED display with an impressive 120Hz refresh rate. The device will likely be driven by the new A19 Pro chipset and could come equipped with up to 12GB of RAM, along with storage options scaling up to 1TB.
Moreover, Apple is expected to introduce innovative cooling solutions, including a dedicated vapor chamber and a graphite layer aimed at improving thermal management.
On the camera front, the iPhone 17 Pro Max is anticipated to make substantial advancements over its predecessor with a triple-lens configuration: a 48MP telephoto lens boasting 3x optical zoom, a 48MP main sensor, and a 48MP ultrawide lens. For selfies, users can look forward to a noteworthy upgrade with a 24MP front-facing camera, a significant enhancement over the iPhone 16 Pro Max’s 12MP selfie shooter.
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The initial price point for the iPhone 17 Pro Max is speculated to be around Rs 1,45,000 in India, positioning it as a premium offering in Apple’s lineup.
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