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Apple seems poised to make a notable shift in its iPhone naming conventions with the upcoming release of new models. Sources suggest that the tech stalwart could introduce a new device, the iPhone 17 Ultra, potentially replacing what is currently known as the iPhone 17 Pro Max. Such a change could pave the way for a significant rebranding of the entire iPhone series, enhancing clarity and cohesion across Apple’s extensive product line.
The term ‘Ultra’ is not entirely foreign to Apple, as the company first incorporated it into its product branding in 2022 with the M1 Ultra Apple Silicon. Since that time, the Ultra moniker has appeared on various high-end offerings, including the Apple Watch Ultra and the M2 Ultra chip, even extending to CarPlay Ultra.
For further insight, check out this article: iPhone 16 Pro available with a discount of Rs 12,900: How to seize this opportunity.
Traditionally, Apple has been conservative with its iPhone nomenclature, favoring established suffixes like Plus, Pro, and Pro Max. Industry analyst Mark Gurman from Bloomberg speculated back in 2022 that Apple might ultimately adopt the ‘Ultra’ designation for its premium iPhone models. Although this prediction did not materialize with the iPhone 15, it seems it may finally come to fruition this year with the iPhone 17.
Why is this change occurring now? Apple is set to unveil a new iPhone variant referred to as the iPhone 17 Air this year. By maintaining a consistent approach to its product naming, Apple could be leveraging this moment as an opportunity to revamp its lineup. The new naming style is expected to align more closely with the branding strategies it employs for its MacBooks and iPads, as reported by 9To5Mac.
Additionally, you can refer to this link for comparisons: Apple iPhone 17 Pro vs iPhone 17 Pro Max: Anticipated prices, camera features, display changes, and design updates.
As of now, concrete leaks confirming the existence of the iPhone 17 Ultra have yet to surface. However, Apple’s increasing usage of the ‘Ultra’ label across various product offerings suggests it may be only a matter of time before the iPhone joins the ranks of other Ultra-branded devices.
For more updates, see: iPhone 16 Pro Max receives a price reduction! Get up to Rs 15,700 off—find out how!.
