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Apple is currently in the process of developing new iterations of its Vision Pro headset, with indications that one of these versions could be lighter and more budget-friendly. Bloomberg’s Mark Gurman provides insight into this development in his recent Power On newsletter. The shift in Apple’s strategy appears to be towards making its mixed reality solutions available to a larger user base.
This initiative is merely the initial phase of a much larger vision that Apple CEO Tim Cook has been nurturing for several years. As Gurman notes, “All of this is a stepping stone toward Cook’s grand vision, which hasn’t changed in a decade. He wants true augmented reality glasses — lightweight spectacles that a customer could wear all day. The AR element will overlay data and images onto real-world views.”
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Reportedly, this project is among Cook’s highest priorities. “Cook has made this idea a top priority for the company and is hell-bent on creating an industry-leading product before Meta can. ‘Tim cares about nothing else,’ says someone with knowledge of the matter. ‘It’s the only thing he’s really spending his time on from a product development standpoint,’” Gurman elaborates.
In addition to AR glasses, Apple is said to be working on interim smart devices that could bridge the gap towards full AR spectacles. These new devices would be akin to Meta’s Ray-Ban smart glasses, which provide users with features to take photos, listen to music, and interact with Meta AI. Meta has already experienced success with a range of non-AR glasses designed primarily for photography and AI functionalities as it progresses toward augmented reality spectacles. Similarly, Apple is pursuing a temporary solution,” Gurman says. This could involve the integration of AI-powered cameras in upcoming versions of the Apple Watch and AirPods.
The corporation’s efforts also include creating its own line of smart glasses featuring integrated cameras and microphones. Reports suggest that Apple is investing significantly in this project, aiming to revolutionize how users experience augmented reality.
As Apple continues to innovate and develop its mixed reality capabilities, the tech world eagerly anticipates the eventual introduction of these lighter, more accessible versions of the Vision Pro headset. The foresight of Tim Cook into the realm of augmented reality signifies Apple’s commitment to leading in the tech industry through pioneering products that could become an essential part of daily life.
Moreover, advancements in hardware and AI are expected to play a pivotal role in these developments. The results of this ambitious venture could redefine how people interact with digital content, overlaying useful information and engaging experiences directly onto their natural surroundings. Cook’s steadfast dedication to this vision is likely to pave the way for transformative devices that may soon blend seamlessly into everyday activities.
Overall, Apple’s strategic shift towards making its mixed reality technology more inclusive is indicative of a broader trend in the industry. As competition intensifies, particularly with entities like Meta actively exploring the same field, Apple aims to leverage its resources and innovation to remain at the forefront of the augmented reality revolution.
