Haier has taken a significant leap in the Indian television market by launching two new OLED series TVs – the C90 and C95. While this is not Haier’s first attempt at OLED technology in India, it marks an important addition to their premium television lineup. Previously, the brand introduced the C11 OLED series, which featured competitively priced options in 55-inch and 65-inch sizes. The introduction of the C90 and C95 is a strategic move to enhance Haier’s presence in a market currently dominated by industry giants like LG, Sony, and Samsung.

In a statement regarding the new launch, Mr. NS Satish, President of Haier Appliances India, emphasized the company’s commitment to innovation, saying, “The expansion of our premium TV portfolio has been remarkable, driven by the overwhelming response from customers across India. Last year’s launches received an exceptional reception, reinforcing our belief in delivering innovation that truly resonates with Indian consumers. As a brand that prioritizes quality, design, and cutting-edge technology, Haier India remains committed to providing an immersive viewing experience like never before. With the launch of the C90 and C95 OLED TVs, we are confident in setting a new benchmark in home entertainment. We take immense pride in the fact that these televisions are locally manufactured, further demonstrating our commitment to India’s growth and the ‘Make in India’ initiative.”

Price and Availability

The Haier C90 OLED TV will come in a range of sizes – 55-inch, 65-inch, and 77-inch – catering to different consumer needs. On the other hand, the C95 OLED TV will be available in 55-inch and 65-inch variants. The pricing for the C90 series starts at ₹1,29,990, while the higher-end C95 series begins at ₹1,56,990. Set to be available from May 1, 2025, these TVs can be purchased through Haier’s official website, popular e-commerce platforms, and major retail stores located across the country.

Haier C95 and C90 Features

Both the C90 and C95 OLED TVs are designed with user convenience in mind, featuring a swivel stand that allows for adjustable viewing angles. Each model is equipped with 3GB of RAM and 32GB of internal storage along with built-in Chromecast and Wi-Fi 6 support, enabling faster streaming and casting for an enhanced viewing experience. In terms of software, both TVs operate on Google TV and come with hands-free voice control capabilities, making interaction seamless and user-friendly.

When it comes to visual quality, both models support HDR formats, including Dolby Vision IQ and HDR 10+, ensuring vivid colors and enhanced contrast. The gaming community will appreciate the C95 OLED, which boasts a 144Hz refresh rate combined with AMD FreeSync Premium. Meanwhile, the C90 features a slightly lower 120Hz refresh rate, providing fluid motion for all types of content, from movies to sports.

Audio quality is another highlight, as both models utilize speakers tuned by Harman Kardon. The audio experience is enhanced by a 2.1 channel system and Dolby Atmos technology for a surround sound experience. Notably, the 77-inch variant of the C90 is equipped with a robust 65W audio system, further enriching the home theater experience. Moreover, Haier incorporates dbx-tv audio enhancement technology, ensuring dialogue clarity and better overall sound quality.

In summary, the C90 and C95 OLED series not only strengthens Haier’s foothold in the OLED segment but also reflects the brand’s commitment to quality and innovation. With their locally manufactured televisions, Haier aims to cater to the unique preferences of Indian consumers while aligning with the country’s ‘Make in India’ initiative.